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Change can be difficult and the level of difficulty often has to do with our psychology as well as our physiology. Change actually triggers fight or flight responses in the brain’s chemistry. In this episode, De and Jackie discuss and normalize the change process and share a simple model derived by neuroscientist, Dr. David Rock, to help you understand how change feels to the brain.

Behind the resistance and frustration that accompanies change, is a feeling of vulnerability. Click To Tweet

Resources mentioned in this episode:
BOOK: “Your Brain at Work” by David Rock
VIDEO: David Rock explains the SCARF method as it applies to Influence

Worksheet: Using the SCARF Model
Download the worksheet here.

The process of reprogramming the brain often begins with resistance. Click To Tweet
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